“So let me guess,” she says, “you are the guy doing the software.”
“Yeah,” he admits, a little defensive, “but the software is the only interesting part of this whole project. All the rest is making license plates.”
That wakes her up a little. “Making license plates?”
“It’s an expression that my business partner and I use,” Randy says. “With any job there’s some creative work that needs to be done — new technology to be developed or whatever. Everything else — ninety-nine percent of it — is making deals, raising capital, going to meetings, marketing and sales. We call that stuff making license plates.”
— Crytonomicon, Neal Stephenson
Writer. Musician. Adventurer. Nerd.
Purveyor of GIFs and dad jokes.